Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads.#internet #chrome #ads #tracking #targeting #privacy
Google’s launch of this trial—without notice to the individuals who will be part of the test, much less their consent—is a concrete breach of user trust in service of a technology that should not exist.
Google has failed to address the harms of FLoC, or even to convince us that they can be addressed. Instead, it's running a test that will share new data about millions of unsuspecting users.
This is another step in the wrong direction.
Content warning: EU_politics + encryption + privacy