Global meat industry ‘using tobacco company tactics’ to downplay role in driving climate crisis, investigation claims
Exclusive: Meat companies are routinely underreporting emissions, undermining climate science and casting doubt on plant-based alternatives, an investigation claims
The global meat industry is “borrowing tactics from tobacco companies” to downplay its role in driving the climate crisis, a major investigation has claimed.
Top meat companies are copying tricks also used by fossil fuel firms to ultimately “confuse and delay regulation” of their planet-harming activities, according to the environmental investigations outlet Desmog.
Such tactics include routinely downplaying their own greenhouse gas emissions, attacking established science on how livestock farming is driving the climate crisis and casting doubt over the benefits of plant-based alternatives to meat, the investigation said.
The Brazilian meat giant JBS – one of 10 companies and industry groups included in the investigation – controls UK companies that supply to many major British supermarkets and fast food outlets. JBS’s two UK subsidiaries alone account for 30 per cent of the UK market for chicken and pork, according to Greenpeace.
Exclusive: Meat companies are routinely underreporting emissions, undermining climate science and casting doubt on plant-based alternatives, an investigation claimswww.independent.co.uk